Academy / Fees
Returns are uncertain; costs are contractual. And yet fees are the part most people never total up.

Fees are the only part of investing you can control with certainty. Returns are uncertain; costs are contractual. And yet they are the part most people never total up, largely because they arrive in four different forms from two different companies.
Platform fee. What the platform charges to hold your investments. Usually either a percentage of your portfolio each year, or a flat monthly or annual amount.
Fund charge. What the fund manager charges, expressed as an ongoing charges figure. Deducted inside the fund, so it never appears on your statement — it simply makes the return lower than the index the fund tracks.
Dealing charges. Per-trade costs. Some platforms charge nothing for funds and a fixed amount for shares; others reverse it.
Foreign exchange. Applied when buying assets priced in another currency. This is the most commonly overlooked charge and often the largest single one for anyone holding US or European shares directly.
This is the decision that matters most, and it is entirely arithmetic.
| Portfolio | Percentage platform (0.35%) | Flat-fee platform (£120/yr) |
|---|---|---|
| £10,000 | £35 | £120 |
| £40,000 | £140 | £120 |
| £100,000 | £350 | £120 |
| £250,000 | £875 | £120 |
Below roughly £35,000 the percentage model is cheaper. Above it, the flat fee pulls ahead and the gap widens indefinitely. Many percentage platforms cap their fee for shares specifically, which shifts the crossover again.
The important consequence: the right platform changes as your portfolio grows. A choice that was correct at £15,000 can be costing hundreds a year at £120,000, and nothing prompts you to revisit it.
Two investors each hold £50,000 and add nothing, over ten years, with the same underlying investments returning 6% a year before costs.
A difference of 0.7 percentage points a year — which sounds trivial in a table — costs around £5,500 over the decade on a portfolio of this size. On a larger portfolio, or a longer horizon, the figure is considerably worse.
Dividend tax rates for basic and higher-rate taxpayers were recently increased, announced at Budget 2025. That makes the shelter an ISA provides on dividends worth more than it was, not less.
Currency conversion is typically charged as a percentage of each conversion, and the rates vary widely between platforms. Someone buying US shares monthly is paying that charge every single time, in both directions when they eventually sell.
For a portfolio built through regular purchases of overseas assets, FX costs can quietly exceed the platform fee. They rarely appear in any comparison table because they depend entirely on how you trade.
The practical version of this exercise takes an hour, once a year:
That single number is the honest one. It is also the number almost nobody knows about their own portfolio — which is precisely why so much of it goes unexamined.
We do not sell financial products and we take no commissions from any platform, which means we have nothing to gain from where you hold your money. Making the true cost visible is exactly the kind of thing an independent tool should do, and exactly the kind of thing a product-selling one has little reason to.
Neo-Invest.AI is building independent analytics for UK investors: every holding, the UK tax picture and the cost drag, in one view. Independent, subscription-only, no products sold.
Join the waitlistLast reviewed: 2 August 2026 · Figures reflect the 2026/27 UK tax year.
This article is general educational information about UK tax and investing rules. It is not personal advice or a recommendation, and it does not take account of your circumstances. Tax treatment depends on individual circumstances and may change. Figures reflect our understanding of the rules for the 2026/27 tax year at the date of publication. If you are unsure, consider speaking to an adviser authorised by the FCA.

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