Independence isn't a feature. It's the whole point.

Why we exist

The UK does not lack investment platforms. It lacks a straight answer. An estimated £610bn sits in cash accounts belonging to people who could invest it, and only around 9% of UK adults received financial advice about their pensions or investments in the previous 12 months — mostly because it is priced for wealth they don't yet have.

Meanwhile an app that is free to use has to earn somewhere else — on your trades, or on the products it sells you. Neither is dishonest. But neither is neutral.

Our revenue is a subscription — that's the entire model. No commissions, no referral fees, no product placement, no selling data. It's a harder business to build, and it's the only one that lets us show numbers as they actually are.

What we're building

A platform that brings every holding you own into one place — shares, ETFs, funds, FX and precious metals, added manually or imported — and turns that into something readable: what your risk really is, what UK tax is doing to your returns, and how different scenarios could play out. Regulated Open Banking connections arrive in a later phase. Alongside it, NeoInvestGPT answers UK investing questions in plain English, and the NeoInvest Academy teaches for free.

We provide analytics, tools and education. We do not give personal recommendations, and we will always tell you when a question needs a regulated adviser.

How we work

Three habits that decide what we build, and what we refuse to build.

THE DETAILS

Company details

Who we are on paper, and where we stand with the regulator.